Our philosophy

At KAËL, we believe in effectiveness, purity and nature.

We reveal beauty simply through exceptional, natural extracts.



Organic formulas


  • No compromise to your health
  • A positive choice
  • Support for the women who produce shea butter
  • Environmentally friendly


Organic beauty products are just as effective as conventional ones when the active ingredients they contain are rigorously selected and used in the right doses. We believe firmly in this – and you’ll be surprised by how effective our formulas are!


Eco-friendly packaging

  • Our packaging is made from HDPE and is completely recyclable.
  • We do not print leaflets for our products.
  • We do not use boxes to hold our products.
  • We are reducing the size of our boxes in order to minimize our cardboard consumption.
  • Our products are packed in recycled cartons.
  • Our glass bottles can be recycled at your local glass recycling point.
  • We use vegetable inks for our packaging and signage.
  • The paper we use for our bags and brochures is recycled and from sustainably managed forests. It is certified by the PEFC organization (Programme for the Endorsement of Forest Certification).
  • Our printers have been awarded the Imprim’Vert eco-label.

Transport and sustainable development

With regard to transport, we are determined to reduce our environmental impact, which is why we work with transport companies that have obtained ISO 14001 certification.

  • We give priority to local suppliers.
  • We purchase most of our raw materials in France, and if not, in Europe.
  • The shea butter and baobab oil we use are produced in West Africa and sustainably sourced.